July 8, 2011

Check out the #IPAday details here and worship the hop with us on August 4th!

Announcing International #IPADay: A Social Celebration of Craft Beer

San Diego, CA – July 7th, 2011 Attention all craft beer evangelists, brewers, bloggers, and suds-savvy citizens! On Thursday, August 4th 2011, you are cordially invited to participate in the largest international craft beer celebration and virtual conversation the world has ever seen.

International #IPADay is a grassroots movement to unite the voices of craft beer enthusiasts, bloggers, and brewers worldwide through social media. On Thursday August 4th, craft beer drinkers across the social sphere and across the globe will raise pints in a collective toast to one of craft beer’s most iconic styles: the India Pale Ale. This celebrated style represents the pinnacle of brewing innovation with its broad spectrum of diverse brands, subcategories, and regional flavor variations – making it the perfect style to galvanize craft beer’s social voice.

#IPADay is not the brainchild of a corporate marketing machine, nor is it meant to serve any particular beer brand. #IPADay is opportunity for breweries, bloggers, businesses and consumers to connect and share their love of craft beer. Getting involved is easy; the only requirements are an appreciation for great beer and the will to spread the word. Anyone can participate by enjoying IPA with friends, making some noise online with the #IPADay hashtag, and showing the world that craft beer is more than a trend!

Tips on How to Take Part:

1.     Organize an #IPADay event at your brewery, brewpub, restaurant, bar, home, or office (Ex:  An IPA dinner/cheese pairing/comparative or educational tasting/cask night/tap takeover…). Share your events on the official #IPADay forum at http://www.ratebeer.com.

2.     On August 4th, share your photos, videos, blog posts, tasting notes, recipes, and thoughts with the world. Be sure to include the #IPADay hashtag in your posts Facebook, Twitter, YouTube, WordPress, RateBeer, Foursquare, Gowalla, Yelp, Untappd or any other social media site.

3.     See what other people are saying by searching “#IPADay” on Google, search.twitter.com, et cetera…

4.     Track down your favorite IPA’s, ones you’ve been meaning to try, and ones you’ve never heard of; share them with friends and share your thoughts with the world.

5.     Have a good time and know that by sharing your experiences online, you’re strengthening the craft beer community at large.

About International #IPADAY 

Founded in 2011 by beer evangelists and social media personalities Ashley V Routson and Ryan A Ross, International #IPADay is the largest grassroots social media-based celebration of craft beer. The goal of #IPADay is to use social media to strengthen the collective voice of craft beer through the simple celebration of beer itself. The success of #IPADay hinges on the passionate voices of beer enthusiasts worldwide and their willingness to share that passion across the social sphere.


For more information on events or how you can support #IPADay, visit http://ipaday.eventbrite.com or contact (insert regional host brewery) at (http://www.breweryname.com/, facebook, twitter, *Change out with relevant brewery/blog info*


Colette Wows The Ledger

Thanks to The Ledger for making Colette their Beer of the Week!

Beer Bringing Us All Together

June 29, 2011

Often, as we prepare to dive into a holiday weekend, we find ourselves caught up in the scurrying chaos of vacation plans, last-minute work minutia and the ever-present illusion of busyness. It’s easy to get lost in the grind.

On this holiday weekend, as we share America’s symbolic birthday, we will likely be awash with languid patriotic musings capable of making even Francis Scott Key blush. So, we’ll keep ours short.

In a time of gridlocked divisiveness, we’ll be celebrating what makes us unified: good friends, good food and good beer. Sitting down with family and friends and simply enjoying time together is what’s it’s all about. Rather than drawing partitions and finding differences, we’ll be raising a pint to the good things in life. How about you?


June 13, 2011

Please note, the Flickr pics listed in our previous post are to be credited to Sean Buchan, not “Sean Buchand” as we had errantly stated. Apologies!

Thanks to everyone who came out and celebrated 17 years with us Saturday!


We couldn’t have made it this far without you and we were so excited to celebrate. Cheers to 17 more!

Saturday may have been #GD17 but Monday is #recoverymode. Catch all the pics here, in a sweet Westword slideshow:


or here, at Denver Off The Wagon contributor Sean Buchand’s Flickr:


Day In The Life: Rumble Oak Aged IPA

June 10, 2011


They say I’m characterized by my subtle nuance. Well, I’m flattered, but I’m just being me. Some IPAs these days crash into a room like an elephant on fire. My style’s a bit quieter. No need to beat my chest and compete on IBUs. I like the finer things in life. The round vanilla undertones of French and American oak, lively debate about the inevitable nadir of modernist historiography, the lesser known works of Aeschylus or the fundamental orderliness of Baroque music.

That said, I’ve been known to kick back, rock out and throw down with the best of them.

Top 10 Reasons You’ll Love Our 17th Anniversary Party


#2: Knickers: yep, you read it right. We will be selling our famous I <3 Hops underwear, along with a bunch of other sweet threads at the merch table. You know you’re livin’ right when you have a pair of beer underwear. Stop by and see the other cool clothes we’re selling, including some new apparel! This is the LAST DAY to buy tickets online. Tickets will be sold at the door, but they will be $30 and cash only. Do yourself a favor… you’ll be happy to have them beforehand.


Top 10 Reasons You’ll Love Our 17th Anniversary Party

June 9, 2011



#3: Block Party: The term “block party” conjures up images of fun, food and friends. Luckily, our June 11th Anniversary Party will have all three! We’re shutting down the street while we throw down and we want you to be there! Join us for this once-a-year funfest, featuring food trucks, live music, special beers and sweet merch. Buy your tix online to save a couple bucks! Tickets at the door will be cash only and will be $30. Get ‘em while they’re hot:


Top 10 Reasons You’ll Love Our 17th Anniversary Party

June 8, 2011


#4: Killer Tunes: Beer and live music were practically made for each other. They go together like peanut butter and jelly. Like hugs and kisses. Like freedom and bald eagles. Like mobility scooters and the elderly. That’s why our June 11th block party features the rockin’ styling of Lil’ Thunder, The Knew, Marty Jones and the Kentucky Street Parlor Pickers. Each hour brings a new band and it’s gonna be legendary. Buy your tix here:


Day In The Life: Hades Belgian Strong Ale

June 7, 2011


I know, I know. You and your wife are looking for a nice home to start a family. Maybe you’re a bit skeptical of the area. But, just hear me out. This Hades neighborhood is really coming around. What some call a terrifying dungeon of torment and suffering, I call a beautiful riverfront property! Even better, this storied neighborhood was briefly home to such celebs as Heracles and Theseus. Can someone say star-studded?! Access to the cul-de-sac is heavily guarded by a lovely pooch named Cerberus, so you won’t have to worry about any of your little ones running off. Ever.

Just consider it. I know once you do, you’ll be dying to make this your eternal home!