Company Week: Industry Report: Craft Sector Blueprint

“It only takes a few ingredients — barley, hops, water, and yeast — to brew a batch of simple beer. When it comes to outlining a blueprint for a successful craft brewery, however, one more crucial component is required: passion.

‘The premise for starting was deciding what I liked most in my life: beer,’ says Brian Dunn, the founder of Great Divide Brewing Co.

Under different circumstances that quote might seem like a line lifted straight out of a fraternity house memoir or rowdy 1980s comedy film, but Dunn utters it with no comedic intent or bravado. In fact, he sounds much more like an early-20th-century artist explaining how colors on a canvas or words in a book can fulfill one’s existence…” Read more from Company Week.